Research · refreshed nightly · August 17, 2026
The Fastest Growing Consumer Brands (October 2026)
The fastest growing consumer names.
Consumer growth is currently led from a hotel lobby. Atour Lifestyle tops our 50 fastest growing consumer brands with an MGI of 72 on 38% annual revenue growth, ahead of Booking Holdings at 71, where 20% revenue growth becomes 26% per share because the share count keeps falling.
CAVA is the cautionary mirror: a 69 on 21% growth, with a per-share line at minus 56% a year. The median MGI of 49.5 marks consumer as a middling sector overall, where brand heat and share-count discipline, not category, separate the top of the list from the rest. Click any name for the full citation-backed analysis.
50companies qualify
61median MGI
1joined this week
The ranking
Sorted by MGI
1
MercadoLibre, Inc.MELI🇺🇾
Revenue +38%/yr · +37%/yr per share · scale economics
G 73V 72O 84Cap $89.8B
MGI
73
MVI
72
MTI
38
MOI
84
Cap
$89.8B
Growth
+50%2
Atour Lifestyle Holdings LtdATAT🇨🇳
Revenue +38%/yr · +31%/yr per share · scale economics
G 72V 66O 79Cap $4.7B
MGI
72
MVI
66
MTI
42
MOI
79
Cap
$4.7B
Growth
+48%3
Lotus Bakeries NVLOTB.BE🇧🇪
Revenue +14%/yr · +14%/yr per share · asset light
G 71V 41O 66Cap $11.3B
MGI
71
MVI
41
MTI
33
MOI
66
Cap
$11.3B
Growth
+10%4
FOPE S.p.A.FPE.IT🇮🇹
Revenue +27%/yr · +26%/yr per share · asset light
G 70V 62O 74Cap $247.5M
MGI
70
MVI
62
MTI
42
MOI
74
Cap
$247.5M
Growth
+27%5
On Holding AGONON🇨🇭
Revenue +35%/yr · +31%/yr per share · asset light
G 70V 64O 75Cap $12.7B
MGI
70
MVI
64
MTI
40
MOI
75
Cap
$12.7B
Growth
+35%6
Global-E Online Ltd.GLBE🇮🇱
Revenue +35%/yr · +21%/yr per share · scale economics
G 70V 63O 75Cap $6.5B
MGI
70
MVI
63
MTI
45
MOI
75
Cap
$6.5B
Growth
+33%7
CAVA Group, Inc.CAVA🇺🇸
Revenue +22%/yr · -56%/yr per share · scale economics
G 69V 40O 65Cap $8.6B
MGI
69
MVI
40
MTI
38
MOI
65
Cap
$8.6B
Growth
+93%8
tonies SETNIE.DE🇩🇪
Revenue +36%/yr · +9%/yr per share · asset light
G 69V 65O 75Cap $1.6B
MGI
69
MVI
65
MTI
40
MOI
75
Cap
$1.6B
Growth
+31%9
Anpario plcANP.GB🇬🇧
Revenue +9%/yr · +13%/yr per share · asset light
G 69V 63O 73Cap $112.1M
MGI
69
MVI
63
MTI
33
MOI
73
Cap
$112.1M
Growth
+24%10
Nordrest Holding ABNREST.SE🇸🇪
Revenue +38%/yr · +31%/yr per share · scale economics
G 69V 68O 74Cap $383.6M
MGI
69
MVI
68
MTI
45
MOI
74
Cap
$383.6M
Growth
+30%11
Trainline plcTRN.GB🇬🇧
Revenue +25%/yr · +28%/yr per share · asset light
G 69V 69O 75Cap $1.1B
MGI
69
MVI
69
MTI
53
MOI
75
Cap
$1.1B
Growth
+2%12
Rush Street Interactive, Inc.RSI🇺🇸
Revenue +23%/yr · +3%/yr per share · scale economics
G 68V 61O 73Cap $6.2B
MGI
68
MVI
61
MTI
48
MOI
73
Cap
$6.2B
Growth
+46%13
Dollarama Inc.DOL.CA🇨🇦
Revenue +12%/yr · +15%/yr per share · scale economics
G 67V 48O 66Cap $35.7B
MGI
67
MVI
48
MTI
38
MOI
66
Cap
$35.7B
Growth
+21%14
Monster Beverage CorporationMNST🇺🇸
Revenue +11%/yr · +13%/yr per share · asset light
G 66V 50O 66Cap $92.9B
MGI
66
MVI
50
MTI
47
MOI
66
Cap
$92.9B
Growth
+27%15
Kits Eyecare Ltd.KITS.CA🇨🇦
Revenue +22%/yr · +19%/yr per share · scale economics
G 65V 55O 66Cap $347.8M
MGI
65
MVI
55
MTI
43
MOI
66
Cap
$347.8M
Growth
+18%16
The Vita Coco Company, Inc.COCO🇺🇸
Revenue +13%/yr · +11%/yr per share · scale economics
G 63V 55O 65Cap $3.8B
MGI
63
MVI
55
MTI
44
MOI
65
Cap
$3.8B
Growth
+37%17
ZEAL Network SETIMA.DE🇩🇪
Revenue +19%/yr · +20%/yr per share · asset light
G 63V 65O 68Cap $1.1B
MGI
63
MVI
65
MTI
35
MOI
68
Cap
$1.1B
Growth
+6%18
Aritzia Inc.ATZ.CA🇨🇦
Revenue +25%/yr · +24%/yr per share · scale economics
G 63V 58O 65Cap $12.1B
MGI
63
MVI
58
MTI
44
MOI
65
Cap
$12.1B
Growth
+25%19
Ferrari N.V.RACE🇮🇹
Revenue +11%/yr · +12%/yr per share · asset light
G 63V 52O 64Cap $71.0B
MGI
63
MVI
52
MTI
27
MOI
64
Cap
$71.0B
Growth
+8%20
XPEL, Inc.XPEL🇺🇸
Revenue +14%/yr · +14%/yr per share · scale economics
G 63V 63O 68Cap $1.4B
MGI
63
MVI
63
MTI
46
MOI
68
Cap
$1.4B
Growth
+15%21
ACV Auctions Inc.ACVA🇺🇸
Revenue +17%/yr · +10%/yr per share · asset light
G 62V 67O 68Cap $1.3B
MGI
62
MVI
67
MTI
48
MOI
68
Cap
$1.3B
Growth
+12%22
Evolution AB (publ)EVO.SE🇸🇪
Revenue +15%/yr · +17%/yr per share · asset light
G 62V 62O 68Cap $14.5B
MGI
62
MVI
62
MTI
57
MOI
68
Cap
$14.5B
Growth
-1%23
Applied Nutrition plcAPN.GB🇬🇧
Revenue +44%/yr · +44%/yr per share · scale economics
G 62V 57O 64Cap $1.1B
MGI
62
MVI
57
MTI
58
MOI
64
Cap
$1.1B
Growth
+24%24
Sea LimitedSE🇸🇬
Revenue +23%/yr · +18%/yr per share · scale economics
G 62V 60O 66Cap $66.6B
MGI
62
MVI
60
MTI
52
MOI
66
Cap
$66.6B
Growth
+47%25
Airbnb, Inc.ABNB🇺🇸
Revenue +17%/yr · +17%/yr per share · asset light
G 61V 59O 66Cap $98.2B
MGI
61
MVI
59
MTI
52
MOI
66
Cap
$98.2B
Growth
+17%26
H World Group LimitedHTHT🇨🇳
Revenue +15%/yr · +14%/yr per share · scale economics
G 61V 51O 61Cap $12.9B
MGI
61
MVI
51
MTI
52
MOI
61
Cap
$12.9B
Growth
+11%27
Amer Sports, Inc.AS🇫🇮
Revenue +18%/yr · +9%/yr per share · asset light
G 61V 59O 65Cap $18.7B
MGI
61
MVI
59
MTI
44
MOI
65
Cap
$18.7B
Growth
+32%28
Hostelworld Group plcHSW.IE🇮🇪
Revenue +42%/yr · +39%/yr per share · asset light
G 60V 63O 63Cap $180.6M
MGI
60
MVI
63
MTI
43
MOI
63
Cap
$180.6M
Growth
+2%29
Games Workshop Group PLCGAW.GB🇬🇧
Revenue +10%/yr · +10%/yr per share · asset light
G 60V 51O 61Cap $8.7B
MGI
60
MVI
51
MTI
38
MOI
61
Cap
$8.7B
Growth
+18%30
Hesai GroupHSAI🇨🇳
Revenue +35%/yr · +25%/yr per share · scale economics
G 60V 47O 58Cap $22.9B
MGI
60
MVI
47
MTI
58
MOI
58
Cap
$22.9B
Growth
+30%31
Booking Holdings Inc.BKNG🇺🇸
Revenue +21%/yr · +27%/yr per share · asset light
G 60V 62O 67Cap $147.2B
MGI
60
MVI
62
MTI
48
MOI
67
Cap
$147.2B
Growth
+16%32
Viking Holdings LtdVIK🇨🇭
Revenue +61%/yr · +40%/yr per share · scale economics
G 59V 53O 60Cap $38.3B
MGI
59
MVI
53
MTI
40
MOI
60
Cap
$38.3B
Growth
+18%33
Trip.com Group LimitedTCOM🇸🇬
Revenue +26%/yr · +24%/yr per share · asset light
G 58V 50O 58Cap $28.3B
MGI
58
MVI
50
MTI
57
MOI
58
Cap
$28.3B
Growth
+17%34
Zinzino ABZZ.B.SE🇸🇪
Revenue +21%/yr · +19%/yr per share · scale economics
G 58V 67O 63Cap $577.4M
MGI
58
MVI
67
MTI
54
MOI
63
Cap
$577.4M
Growth
+27%35
SharkNinja, Inc.SN🇺🇸
Revenue +13%/yr · +13%/yr per share · scale economics
G 58V 46O 56Cap $23.8B
MGI
58
MVI
46
MTI
52
MOI
56
Cap
$23.8B
Growth
+22%36
Fountaine Pajot S.A.ALFPC.FR🇫🇷
Revenue +14%/yr · +34%/yr per share · asset light
G 58V 85O 70Cap $184.2M
MGI
58
MVI
85
MTI
42
MOI
70
Cap
$184.2M
Growth
-8%37
Haypp Group ABHAYPP.SE🇸🇪
Revenue +14%/yr · +10%/yr per share · scale economics
G 58V 54O 59Cap $456.1M
MGI
58
MVI
54
MTI
53
MOI
59
Cap
$456.1M
Growth
+14%38
Moncler S.p.A.MONC.IT🇮🇹
Revenue +9%/yr · +9%/yr per share · asset light
G 57V 48O 56Cap $16.4B
MGI
57
MVI
48
MTI
42
MOI
56
Cap
$16.4B
Growth
+1%39
Rollins, Inc.ROL🇺🇸
Revenue +10%/yr · +11%/yr per share · asset light
G 57V 51O 58Cap $18.7B
MGI
57
MVI
51
MTI
30
MOI
58
Cap
$18.7B
Growth
+8%40
DoorDash, Inc.DASH🇺🇸
Revenue +27%/yr · +20%/yr per share · asset light
G 57V 56O 60Cap $87.3B
MGI
57
MVI
56
MTI
47
MOI
60
Cap
$87.3B
Growth
+36%41
BBB Foods Inc.TBBB🇲🇽
Revenue +32%/yr · -17%/yr per share · scale economics
G 57V 41O 54Cap $5.8B
MGI
57
MVI
41
MTI
48
MOI
54
Cap
$5.8B
Growth
+33%42
Afya LimitedAFYA🇧🇷
Revenue +17%/yr · +18%/yr per share · asset light
G 56V 71O 64Cap $1.3B
MGI
56
MVI
71
MTI
48
MOI
64
Cap
$1.3B
Growth
+19%43
SATS ASASATS.NO🇳🇴
Revenue +12%/yr · +8%/yr per share · asset light
G 56V 65O 61Cap $852.3M
MGI
56
MVI
65
MTI
47
MOI
61
Cap
$852.3M
Growth
+13%44
Mama's Creations, Inc.MAMA🇺🇸
Revenue +34%/yr · +30%/yr per share · scale economics
G 56V 49O 56Cap $689.8M
MGI
56
MVI
49
MTI
47
MOI
56
Cap
$689.8M
Growth
+50%45
FIGS, Inc.FIGS🇺🇸
Revenue +11%/yr · +7%/yr per share · asset light
G 56V 46O 55Cap $2.4B
MGI
56
MVI
46
MTI
38
MOI
55
Cap
$2.4B
Growth
+29%46
On the Beach Group plcOTB.GB🇬🇧
Revenue +19%/yr · +21%/yr per share · asset light
G 56V 66O 61Cap $352.5M
MGI
56
MVI
66
MTI
48
MOI
61
Cap
$352.5M
Growth
+2%47
Technogym S.p.A.TGYM.IT🇮🇹
Revenue +11%/yr · +12%/yr per share · asset light
G 55V 46O 53Cap $3.7B
MGI
55
MVI
46
MTI
44
MOI
53
Cap
$3.7B
Growth
+13%48
Racing Force S.p.A.RFG.IT🇮🇹
Revenue +17%/yr · +9%/yr per share · asset light
G 55V 55O 56Cap $160M
MGI
55
MVI
55
MTI
42
MOI
56
Cap
$160M
Growth
+11%
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